Engagement Funnel

Understanding Audience High-Level Engagement

The Engagement Funnel provides a high-level view of how learners interact with your campaign’s content over time. This feature helps identify trends, monitor drop-off points, and optimize content to improve engagement.

Where to Find the Engagement Funnel

1. Navigate to Main Menu > Campaigns and select or create your campaign.

2. Select Stats from the lower portion of the menu.

3. The Engagement Funnel is displayed along with other campaign statistics such as:

   • Total participants currently in the campaign

   • Leaderboard rankings by month or year

   • Lesson and content engagement over time

How to Use the Engagement Funnel

Identifying Engagement Trends

• The funnel visually represents learner progression through campaign content.

• A steep drop-off at a specific point suggests that content may need improvement or better engagement strategies.

Improving Content Based on Engagement

• If engagement declines significantly at a particular lesson or message, consider adjusting:

  • Lesson structure (e.g., breaking content into smaller sections)

  • Engagement methods (e.g., adding interactive elements)

  • Delivery timing (e.g., spacing out content or sending reminders)

Tracking Compliance-Based Training

For compliance-based courses, the funnel should maintain 100% engagement since all content is required. A lower percentage may indicate that learners are not completing necessary training steps.

Learn More

Compliance Training
Campaign Statistics