How infinite choice in (and access to) knowledge is driving the attention spans of employees to an all time low and what companies can do to win the attention game.
by Stephen Rhyne
Infinite access to knowledge is driving attention spans to all time lows.
Knowledge has become a commodity. In a moment we have access to any knowledge we want. We look at reviews on Amazon while we're in Best Buy. A kid learns his math on the Khan Academy Youtube channel. We trust what's current & relevant over ponderous polish.
As knowledge consumers, we've developed fruit-fly level attention spans. It's 2 minutes on that blog and a youtube video while watching a new Netlix show at the same time.
There will be winners and losers in the attention game.
The winners will be companies that understand this new normal doesn't just change how they approach marketing and sales. The winners will be those that realize this new incredulous, "why should I watch this" world applies to their own people just as much!
These winning companies are going to find ways to maintain "consumer" trust and attention, so they can better engage, train, and influence their people; and as a result generate the new and better behaviors they need to compete.
Companies that are going to find turning their cruise-ship difficult are going to be the companies that continue with the assumption that they have the attention of their people which leads to the practice of breaking learner trust. Bad practices like distributing un-curated training materials, sending unpersonalized messaging, creating one-way learner experiences that don't hook them early - these are all examples of how companies break learner trust and erode engagement.
Picture your WorkforceLand filled with engaged citizens.
Imagine if your typical internal training and messaging tools worked more like a cutting edge marketing automation system where content for your people was personalized, tailored, relevant, and delivered just-in-time to your people!
What if you could produce engaging, effective digital training at a pace that actually matches the changes in your business?
What if your people hotly anticipated content from you and actually asked for more? How much learning "management" would you have to do then?
ConveYour.com is an all-in-one software platform that helps you overcome the obstacles of getting your people engaged, trained, & bought in to your mission.
ConveYour's special sauce makes the new normal taste just fine..
- You can create 1-3 minute morsels of concentrated learning that use a variety of interactive formats as well as gamification to maintain learner trust and hook them into the experience.
- It's a mobile first focus creates an experience well on par with apps they use to consume other content.
- Onboarding is super low barrier so no one drops through the cracks.
- Personalized notifications and direct SMS messaging re-engage each learner over and over.
So what's your plan?
As a leader in your organization, how are your internal messaging and content practices changing to address people's finicky attention spans? How are you getting in front of this engagement problem?