Introduction to Triggered Content
What is triggered content?
We call triggered content, "triggers" because you may setup conditions, based on timing and audience, that when fully met triggers content to be released or an action to occur.
What kind of triggered content can I setup?
Engagement Formats : Use 10+ interactive engagement formats to create courses, challenges, and comprehensive assessments.
Messaging : Setup emails and SMS messages to re-engage people in your campaign
Automate Internal Things : Automatically add & remove tags on contacts, add them to other campaigns, or completely remove them from the system!
More Advanced : Send data to other online systems, solve hairy problems ;-)
Listen as you look at the examples of engagement formats below:
Multiple choice, one correct answer, keep trying until correct, timed.
Multiple choice, answers are subjective so no answer is more valuable than any other.
Like a poll, but each answer can have a different point value.
Sort the jumbled list to the correct order. Keep trying until you get it right.
Help people track important behaviors and goals, daily, weekly, or monthly
Prep a social post. Give points to your participants for sharing!
The good ol' fill in the blank. It's a classic! Great for concepts that multiple-choice would too easily give away the answer.
Setup a simple checklist. Give points for completion!
Sometimes you just want to get a qualitative answer from your participants.
- Create tasks on a contact
- Add contacts to other campaigns
- Send contact data to virtually any tool on the web with webhooks
How do I set them up?
You create triggered content within your campaigns.
Check out Triggered Content Setup on creating triggers within your campaign.
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