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Groups are a powerful way for you to segment your contacts. A group record is basically a saved set of conditions. With groups you can divide up your contacts by event, company, location, interest, engagement level. The sky's the limit.
Groups do not save a static list of contacts they save only the condition/query to lookup contacts on the fly. Groups only select the contacts that match their condition at any given time.
Want to lookup only the contacts that have seen you speak on a specific topic? You can create a group with a condition like,
"event" "contains" topic. Now you can go to that group to view contacts that match this condition right now.
Note : Groups get really powerful when you combine them with custom fields.
Go to Top Menu -> Groups
You can start creating a group from the
You can create new groups by clicking "Create Group" from the menu on each contacts sheet.
Please check out Setting up Groups