"Don’t just lecture for 30 minutes and expect people to be transformed or want to buy from you again. Use these methods to reinforce the information and engage your audience more fully." There’s a famous quote that says, “Tell me and I forget; teach me and I may remember; involve me and I will learn.” Benjamin Franklin often gets credit for the line, but there’s actually some dispute about where it originated. For our purposes, though, it doesn’t matter who said it. It only matters that it’s true. Think back to your school days, sitting in class while a teacher lectured to you about history or political science. You might have taken a few notes, but how much of that information did you actually retain? If any nuggets of poli sci. wisdom are still floating around your brain, it’s probably only thanks to rote memorization. Not exactly a compelling way to learn. Now think back to a class when you had the chance to get hands-on through experiments, games, or interactive presentations. You probably came away with a much deeper understanding of the subject matter and a more positive association with the experience. As an adult, you likely benefit more from actual conversations than simply being told something and then trying to remember it. Your audience, customers, and students are the same way. When you’re building a course or structuring a presentation, create your content in a way that stimulates them. Don’t just lecture for 30 minutes and expect people to be transformed or want to buy from you again. Use these methods to reinforce the information and engage your audience more fully.
When you introduce new concepts to your audience, you want them to absorb those and bury them into their daily workflows. Reorder challenges require your course participants or event attendees to recall the process you described to them in the correct order. You might send them a list of the same steps you explained initially, but in a different order than you presented them. Then ask them to put these actions in the correct sequence. Having to remember what you said about each step helps embed the process in their minds. A simple instance of a reorder challenge is asking someone to list the U.S. presidents in chronological order. The person would have studied the correct order, been given a rearranged index, and ordered them correctly again. You can do this with a number of subjects, including business tactics, productivity hacks, and marketing strategies.
There is a big difference between remembering information and putting it into practice, right? Assessment questions serve as a great way to present your event attendees or course-takers with WHY they need to implement the things they learned at your event, or within your course. When participants are able to self-assess and see how they rank amongst their peers, they gain clarity and motivation to change. This is good social pressure! ConveYour allows you to “drip out” assessment questions to your participants. You could ask them how many times they have used the new business practice or technique, and again, let them see how they are doing compared to others.
This one seems like a bit of a throwback, but a simple multiple choice question is a powerful way to reinforce content. Ask your students or course participants to do this in a timely, accurate manner. ConveYour lets you keep trying until you get the right answer which reinforces the concept. You can also follow the question with a short video review. We recommend timing the question because you want to see how quickly people can recall the concept. If it’s too laborious for most people to remember easily, you may want to reword or reframe it in future talks.
Social Shares With Accountability
Your audience is more likely to follow through on their commitments when they feel accountable for them, so allow them to post their goals using social sharing tools. Craft an auto-generated Facebook post or tweet saying, “I’m taking the 30-day X challenge!” that they can share with their friends. People in their networks may be intrigued and decide to join the challenge as well. That momentum increases your brand visibility, and it helps your course participants stay on track. We know that learning isn’t a one-time thing. Most people don’t hear a concept, understand it immediately, put it into practice, and happily go about their new-and-improved lives. Reinforcement challenges cement your ideas and strategies in your audience members’ minds, and that’s when they gain real value from your content. Like our friend Ben Franklin – or at least someone – said, involve your community and they will learn.